Helping places get chosen
For 30 years I've built brands and marketed places across Europe, Asia and North America. Today I help destinations with AI, with marketing strategy and with the World Cup.
Three ways I can help
Show up when AI recommends
People now ask AI where to go. I help places get into those answers and put AI to work inside their teams.
Led Destination Vancouver's AI visitor servicing chatbot. Built GEOrge to measure AI visibility.
AI strategy and visibility →
Brands people remember
Brand strategy, audience segmentation and creative platforms, built on what makes a place different.
Led the brand work behind Recouver in Vancouver, Destination Vancouver's creative platform.
Marketing strategy →
Ready for 2030
Every 2030 host city now faces what Vancouver faced in 2023. I've been through it and can help.
Led Destination Vancouver's marketing through the 2026 FIFA World Cup.
World Cup marketing →Brands I've worked with
I've led agencies and teams at TBWA, Wasserman, Blast Radius and AKQA, and today I'm Chief AI Officer at Resonance.
Stefan Hawes
I grew up on the Sunshine Coast of British Columbia and have worked in Vancouver, Amsterdam, San Francisco and Shanghai. Most recently I was VP of Global Marketing at Destination Vancouver, where I led a full brand transformation, the city's marketing through the 2026 World Cup and the organization's move into AI.
I'm now based in Berlin. I work as one senior advisor who stays with a client for the long run, and I bring in people I trust when a project needs more hands.
Get in touch